Meet the Team: Morgan Ghinassi and Mattie Winowitch

Morgan Ghinassi and Mattie Winowitch work on the marketing team at UPMC Enterprises where they manage communications for a variety of portfolio companies and partners, including the Pittsburgh Health Data Alliance. They are both responsible for writing and editing blog content, publishing newsletters, overseeing the PHDA’s Twitter and LinkedIn accounts and more. The work they do behind the scenes helps to ensure the PHDA stays relevant and in the public eye – thus leading to more opportunities for collaboration and innovation.

Meet the Team MG MW

Where are you from and where do you live now?

MG: I’m originally from the Pittsburgh area. I grew up about an hour south of the city in an area known as the MonValley. I lived in State College for several years while attending Penn State and now live just outside of Pittsburgh in a town called Sharpsburg. I’m a PA gal.

MW: I’m originally from the bustling metropolis of Elizabeth, PA, which is about 35-40 minutes south of Pittsburgh (depending on how fast you drive). I still live here, and recently bought the house right next to my parents! That should tell you everything you need to know about me.

Tell us about your careers.

MG: After college, I worked at a domestic violence shelter in Pittsburgh managing all of their communications and public relations efforts. It was a truly eye-opening and humbling experience with a mission that I was proud to support. Fast forward five years later and I joined UPMC Enterprises, where I’ve been for over four years now. UPMC Enterprises has also been a rewarding experience, allowing me to continue to make a difference and contribute toward a meaningful mission of improving health care through innovation.

MW: My career actually began at UPMC! I was a Summer Associate in June 2017 for the media relations team and continued providing support as a freelancer/temp until I finished my master’s degree Point Park University in May 2021. I landed my first full-time job at UPMC Enterprises a month later, and the rest is history.

What do you like most about supporting the PHDA?

MG: Supporting the marketing and communications efforts of the PHDA has granted me the opportunity to gain insight into the many ways we can use data to derive insights and create solutions to improve human health. UPMC Enterprises, the University of Pittsburgh, and Carnegie Mellon University all bring their expertise to the table to enable the research and development of these solutions, and being able to work with all three of these institutions has shown me the impact that the PHDA has in Pittsburgh and beyond.

MW: My favorite part about supporting the PHDA is the endless opportunity to gain insight on what incredible research and health care advancements are blossoming out of Pittsburgh. What makes our city so great is the fact that we have such incredible and robust medical research hubs coming out of the University of Pittsburgh, Carnegie Mellon University, and UPMC. With the PHDA sitting right at the intersection of these three institutions, the opportunities for learning something new are endless.

What trends are you most excited about today in data and healthcare?

MG: I’m interested in the evolution of consumer-facing technology in healthcare. While health systems have been focusing on this for a while, it’s become more critically important since the pandemic. Whether it be digital apps, patient portals, wearables, etc. – they all have the ability to continue to improve quality of care by increasing convenience and access for all.

MW: I am very interested in telehealth. Between wearable technology, virtual appointments, and advanced digital applications, I think we are on the brink of forever changing the patient experience. I believe that making health care more accessible for everyone, from anywhere, is the key to democratizing and maintaining public health. I am excited to see how telehealth will continue to grow and to see the data on how a stronger digital approach might make our communities healthier than ever.

What’s a fun fact that most people don’t know about you?

MG: I recently signed up to run the Pittsburgh half marathon despite a life-long hatred of running. I’m growing to enjoy running more but think this may be my first, and last, race. It’s mostly a bucket-list kind of thing. 😊

MW: When I was in second grade, I had to memorize 50 digits of pi (3.14) to get a piece of pie on Pi Day. For some strange reason my brain let me remember 22 of those digits, which I can still recite today.