UPMC

Transforming Healthcare
Through Science and Technology

UPMC is Dedicated to the Relentless Pursuit of Innovation

Headquartered in Pittsburgh, Pennsylvania, UPMC has evolved from a single psychiatric hospital into a $19 billion integrated provider and insurer system closely affiliated with the University of Pittsburgh. Along with funding the Pittsburgh Health Data Alliance, UPMC provides the University of Pittsburgh and Carnegie Mellon University centers with clinical care spaces, extensive patient data, and investment expertise.

UPMC Enterprises, the commercialization division of UPMC, fosters innovation through the development of new technology and companies. Enterprises also engages in strategic partnerships that aim to make healthcare advancements rapidly available to hospitals and physicians across the globe.

Through pioneering science and technology, the team seeks to improve the quality and reduce the cost of healthcare while continuously enhancing the overall patient experience.

By developing and investing in exceptional healthcare innovations, UPMC Enterprises takes full advantage of the vast resources of UPMC to reinvent how consumers engage with the healthcare industry. Enterprises also strives to use clinical tools to innovate care delivery and interpret data to manage risk and address new revenue models.

Our Focus Areas

We are committed to generating and enabling exceptional healthcare innovations. To remain focused, we invest our expertise, time, and capital in a select number of areas where we believe technology can have a real impact.

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Translational Science

Accelerate the application of scientific discoveries to deliver new models of care, narrowing the gap between bench and bedside.

Collaborate with Pittsburgh’s nationally recognized academic institutions to make healthcare more efficient, affordable, and personalized.

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Technology Solutions

Connect the entire health system with technology that empowers clinicians and payers to provide patient-centered, high-quality, compassionate care at the lowest costs.

Develop solutions that allow consumers to access medical services and information anytime, anywhere, and be engaged in all steps of their healthcare journey.

To learn more about UPMC Enterprises, please visit UPMCEnterprises.com.

Team

Tal Heppenstall bio photo

Tal Heppenstall

Executive Vice President and Treasurer, UPMC President, UPMC Enterprises

Tal Heppenstall has been the Treasurer of UPMC since 2003 and Executive Vice President since 2013. He is responsible for …

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Tal Heppenstall has been the Treasurer of UPMC since 2003 and Executive Vice President since 2013. He is responsible for overseeing the day-to-day cash needs of UPMC, along with the management of the organization’s investments and pension portfolio, as well as oversight of its outstanding municipal bonds and other debt.

In his role as President of UPMC Enterprises, Mr. Heppenstall leads world-class professionals who are focused on creating exceptional healthcare innovations. His team seeks out opportunities to commercialize UPMC-developed technologies for broader application across the entire healthcare industry and invests in promising healthcare businesses.

Previously, Mr. Heppenstall served as Managing Director at RBC Dain Rauscher Inc., President of PriMuni LLC, Senior Vice President at PNC Capital Markets, and Vice President at Butcher & Singer. He earned a Bachelor’s degree in history and economics from the University of Virginia and a Master of Science degree in industrial administration from Carnegie Mellon University.

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Adam Berger, PhD

Chief Technology Officer, UPMC Enterprises

Adam Berger, PhD, is the Executive Vice President and Chief Technology Officer of UPMC Enterprises. As CTO, Dr. Berger oversees …

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Adam Berger, PhD, is the Executive Vice President and Chief Technology Officer of UPMC Enterprises. As CTO, Dr. Berger oversees the technology supporting UPMC’s new business development, investment activities, and translational science efforts.

Dr. Berger’s expertise lies at the intersection of technology strategy, product development, and intellectual property. He has founded and grown two companies, as well as worked at Nokia and IBM. Throughout his career, Dr. Berger has served as an advisor to startups and technology investment firms.

Dr. Berger co-founded the Pittsburgh-based Eizel Technologies Inc., a venture-backed startup, in 2000. Eizel developed a web-based email system for the then-nascent enterprise mobility market and was sold to Nokia in 2003, becoming a component of the newly formed Enterprise Systems division. At Nokia, Dr. Berger led a team which interfaced between U.S. and European offices to bring R&D concepts into the product units.

Dr. Berger holds degrees in physics and computer science from Harvard University, and a PhD in computer science from Carnegie Mellon University. He holds 20 issued U.S. patents.

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Rob Hartman, PhD

Senior Manager of Business Development, UPMC Enterprises

Rob Hartman, PhD, has over 10 years of healthcare and commercialization experience. He is currently a Senior Manager of Business …

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Rob Hartman, PhD, has over 10 years of healthcare and commercialization experience. He is currently a Senior Manager of Business Development at UPMC Enterprises, where he leads the evaluation of hundreds of scientific funding proposals while managing and executing strategies for successfully funded projects within the Pittsburgh Health Data Alliance. His work with the Alliance allows UPMC to support and commercialize potentially disruptive innovation in healthcare with multi-million-dollar annual investments in health-related, data-intensive research. Prior to working with UPMC, he was an innovation and commercialization consultant within the University of Pittsburgh where he received his Bachelor’s, Master’s, and Doctorate degrees in bioengineering. In addition to his professional experience, he is an invited and substitute lecturer at the University of Pittsburgh in applied bioethics for undergraduate and graduate bioengineering students.

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Jackie Gelzheiser bio photo
Jackie Gelzheiser

Director of Marketing and Communications, UPMC Enterprises

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Zariel Johnson

Program Manager, UPMC Enterprises

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Wendy Zellner

Senior Director of Media Relations, UPMC